PDF Download Intangibles: Management, Measurement, and Reporting, by Baruch Lev
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Intangibles: Management, Measurement, and Reporting, by Baruch Lev
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Review
"Baruch Lev's books is a worthwhile read for anyone interested in the management of intangible assets ('intangibles'), such as patents, know-how, and relationships.... Intangibles is a rewarding read for patent practitioners with an interest in patent policy, advocacy for increased patent resources, patent valuation, and patent management in relation to the innovation value chain." —Devin S. Morgan, Patent Strategy & Management, 10/1/2003
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About the Author
Baruch Lev is professor of accounting and finance at New York University and the director of the Vincent C. Ross Project for Research on Intangibles. He is the award-winning author of several books and numerous research studies published in the leading accounting, finance, and economic journals.
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Product details
Paperback: 231 pages
Publisher: Brookings Institution Press (June 1, 2001)
Language: English
ISBN-10: 0815700938
ISBN-13: 978-0815700937
Product Dimensions:
6 x 0.5 x 9 inches
Shipping Weight: 12 ounces (View shipping rates and policies)
Average Customer Review:
4.2 out of 5 stars
11 customer reviews
Amazon Best Sellers Rank:
#550,118 in Books (See Top 100 in Books)
This book was written in 2001. This review is written in 2017. The fact that this book still maintains incredible lessons for how technology is creating value - both in financial markets and society - is proof of its value to the reader. Intangibles and the valuation of intangibles is only increasing in importance as technology becomes more ubiquitous.I highly recommend this book to anyone that is responsible for assigning value to a company's profile beyond the typical financial statements.This book very compelling theoretical concepts of how to understand intangible assets. It provides frameworks and how they can be used in organizations across different industries. The book also provides very compelling evidence for how accounting standards fall short of understanding these intangible assets.As you read book its very important to understand the immense impact accounting statements have on the valuation or perceived value of a company. But - if these accounting statements are completely missing parts of the story - then where does that leave the business owners, investors, and even government entities. The problem is that this lack of information makes it harder for investors to find the best products, business owners to be recognized for their most valuable assets, and governments to invest in what is truly valuable for society. Therefore the valuation and understanding of intangibles is relevant to the entire global economy. And the better understanding we have of it the better decisions we can make.
There is no larger controversy in accounting or investment circles today than the treatment of intangible assets. Economists and investment analysts may debate what is new about the "New Economy", but one thing remains clear, intangible assets are assuming a critical role in the creation of wealth.Non-physical sources of value, intangible assets are generated by innovation, unique organizations and human resource practices. This asset class often interacts with tangible and financial assets to create shareholder value and stimulate economic growth. Yet they remain conspicuously absent from required disclosures.Baruch Lev argues in this book that his lack of public information results in improved management of corporate assets contributes to a higher cost of capital and affords abnormally large gains to insiders at the expense of outside investors. To level the playing field, Lev proposes companies periodically release, in addition to the required income, balance sheet and cash flow statements, quantitative and standardized information most relevant to the company value chain or business model.Specifically, he would require three classes of timely disclosure on what he calls the innovative and successful company's lifeline: Discovery and Learning, Implementation and Commercialization. Under Discovery and Learning, he would require disclosure of internal renewal, acquired capabilities and networks. For Implementation, required disclosures would include intellectual property, technological feasibility and Internet metrics. For Commercialization, required disclosures would include data on customers, performance and growth prospects.These disclosures will transform the accounting profession from one that is essentially backward looking - how much was sold at what cost - to a forward looking - the creation of value enhancing assets. This recognizes that in the current knowledge-based economy, value creation or destruction precedes transactions, often by years.Lev's proposed disclosures would compliment current disclosures, providing a reality check on the system of value creation or destruction as products, services and processes move along the value chain.
This book was published 2001 by Brookings as part of a pair; the other being Unseen WealthLev's book comprised his view, whereas Unseen Wealth included about 20 views including Lev'sLev is primarily concerned with helping the accounting industry fill its black hole; intangibles being the difference between market value and the tangibles that the 100 years rules of tangible accounting prescribe for. Formerly this blackhole was also known as goodwill.The trouble is as the service and globally/locally networked economies compounded over the last quarter century, goodwill (or transparent trustflows of an organisation mapped in flows of productivities and demands and across to partnering organisations) became the larger dynamic explaining how most value compounds (both finacially and in human terms like learning, community, social progress that take more than 90 days to invest in and may have diverse views of development).I dont find in Lev's book any answers to such issues as how to resolve the wicked assumptions that all tangible accounting revolve round. These include:people are costs, only machines are investmentsseparate units, separate 90 day periods rather than want to map how they interact and compound in non-lonear waysWhat is really needed for tracking, strategizing, transparently governing, leading, developing intangibles (and human relationships) is an opposite type of maths that value multiplies instead of separating out bottom lines as if everything in teh world adds up perfectly in 90 days periods. Whilst Unseen Wealth is clear about the magnitude of the Intangibles Crisis, Lev is not so clear. However, his work is the middleground and epicentre if you are looking at intangibles only from the perspective of what to do if you are intent on perpetuating the traditional accounting profession as nearly as possible as is.
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