Free PDF Crush Your Competition: 101 Self Storage Marketing Tips For The Fastest Way To Huge Profits., by Marc Goodin
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About the Author
Marc Goodin is uniquely positioned to provide unusually simple to implement information you need to increase your profits. At a very young age he not only learned the importance of a good product but also the importance of a great marketing message and campaign. Long before the Internet he would go to work with dad, a real estate developer. At age eight he cleaned up after the construction workers and learned the importance of marketing. To this day he still remembers one of his dads marketing campaigns that filled up his dads 300 apartments long before the competition. “Gateway Apartments, where your neighbors are squirrels.†As a civil engineer and owner of an engineering company he learned the lifeblood of the company depended on skilled people and marketing, especially if you wanted to be an industry leader. Not only did you have to do an outstanding job but also you had to find a way to let everyone know they get more than their moneys worth when they hire or buy from you. Marc designed his first self storage over 25 years ago and dozens more for many clients since then. He presently owns two self storage facilities in the United States, he designed and built. His first personal international self storage facility was recently built in Canada. Again he designed, obtained the approvals, built and owns this facility. His expertise and experience with management, ownership, customer service, sales and marketing in the business world and self storage is clearly evident in his writings. Marc has learned about self storage and marketing from real life experiences and his street smarts continue to expand everyday. After reading hundreds of marketing books full of general theory he decided it was time to put his experiences from the trenches into a book for self storage owners and managers. He accomplished his goal with this easy to use, specific how to, hands on marketing book, complete with examples, tactics and ideas that can be implemented immediately for more profits.
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Product details
Paperback: 222 pages
Publisher: Catch Your Dreams (March 6, 2013)
Language: English
ISBN-10: 098554600X
ISBN-13: 978-0985546007
Product Dimensions:
6 x 0.5 x 9 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
Average Customer Review:
4.4 out of 5 stars
13 customer reviews
Amazon Best Sellers Rank:
#454,184 in Books (See Top 100 in Books)
If you are new to the self storage business or just need something to get you out of a rut, this book is for you. Most of these tips apply to any business.Marc Goodin loves the storage business and will help you maintain or fall back in love with your business!Must read!
I'm an owner in 2 facilities & have been working through this book recently. I highly recommend it! It is practical & insightful. I've been in the storage business for 7 years & can confidently say that this book is a must-read for storage owners/operators. I love the way it is broken down into "bite-size" segments. You don't have to accomplish it all at once. You just keep moving forward one day at a time.Really helpful!
I loved this book! It was full of useful information covering everything from sales, marketing, customer service and simple tips. It is written in a way that engages you as you are reading it. It inspires you to start implementing his suggestions. It is a reference book that I will read it over and over again. Thank you for writing it.
If you're considering venturing in to self storage you must read this - informative, simple, funny, and extremely helpful. If you can't succeed after reading this book, you can't succeed.
Very helpful with marketing a new business!! I also bought other books by the same author that was very helpful!!!
I didn't care for this book. I thought it would be a book of time tested principles and operating practices. I thought it would help you navigate the dangerous waters of liability, leasing policy, answering tough questions, saving money on insurance and operating costs, etc. Instead it can be summed up in one word- "marketing". They could say do a lot of creative marketing and this would suffice. I took marketing in college and in this case it didn't help me. In fact they recommend you do things I would never do. One that comes to mind is to set up a college fund to give away for a local high school student each year, in hopes to gain community publicity. Well, it doesn't sit well with me. I don't think that would create demand. The book acts like you actually create demand for self storage. In my opinion when someone needs a place to put stuff, that creates demand. You can market all day long to a guy with a house and barn out back and he's just not going to yield to the catchy ads and move his barn out into your storage facility. You can't make people think they need self storage when they don't. The best way marketing can serve a storage facility is simply by making it possible for consumers to find you and be aware of you. But we live in a day and age where consumer behavior is savvy and they know how to find what they want and will seek it out. That's my opinion. Always a risk, giving honest feedback about a book generally brings out the haters who disagree- particularly the author. So for my purposes and my background, the book isn't for me. If you havn't a clue how to do marketing, maybe it would be for you. But the ideas presented in the book are so down right boring and basic, I can't help but wonder who would be so incompetent as to actually need this book. And for those who take personal offense because I didn't like the book, you are certainly welcome to your opinion as long as you respect mine.
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I am a self storage manager and bought this book to learn more on how to market my facility. It's full of wonderful ways to get not only more rentals but friends as well. I have 35 other storage facilities within a 5 mile range and needed all the help I could get. If I could have given it 10 stars I would have. It's a must have tool in todays market. I don't plan on sharing it with my competition however.Shelly Mowatt
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