Ebook Download , by Ravi Jayagopal
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, by Ravi Jayagopal
Ebook Download , by Ravi Jayagopal
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Product details
File Size: 4501 KB
Print Length: 111 pages
Simultaneous Device Usage: Unlimited
Publisher: SubscribeMe.fm; 1 edition (December 13, 2017)
Publication Date: December 13, 2017
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B07892CYMY
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Amazon Best Sellers Rank:
#858,189 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Now time to get podcasting! I like Ravi's approach to promotion and monetization.If you have or, you are starting a podcast, take the time to read this report!
Ravi's new book is direct, honest and gets to the point. It provides quick hit tips and realistic ways to build a plan to boos your reach. Good business principles have been applied. This is great for anyone thinking about launching. Plan, aim, produce!
I've been a follower of Ravi's work on Facebook for the last few years. In the world of online marketing there are a lot of self proclaimed gurus and egotists, many of whom talk a good game but whose content is a tad thin. Then, at the other end of the scale, there are the true marketing stars, one of who is Ravi Jayagopal.In the Podcast Promotion Report, Ravi takes you step by step and walks you through all the stuff that no one else tells you about. The level of detail Ravi goes into is astonishing. While many of the elements might sound counterintuitive (the point about not promoting your podcast on social media for up to three days after you publish it had me scratching my head), when Ravi explains his reasons for zigging when everyone else is zagging, suddenly everything makes perfect sense.Likewise his points about ROI and that success is as much about doing less of something as it is about doing more of something: all really simple, straightforward stuff, but these are the viewpoints based on years of experience and in the trenches testing, tracking, tweaking, and adjusting that few other people tell you about.In full disclosure, while Ravi was kind enough to allow me access to an advance copy of this book, that point alone dis not sway my opinions of his efforts. As I've said, I've been a follower of Ravi for some time and in a marketplace that at times is overrun with advice from people who may be less than on the up and up, Ravi is the real deal.His advice is solid, sound, practical, and honest.His approach is methodical, informative, and detailed.And his experience from 20 years of hard work and attention to detail in the marketing trenches really comes through.You don't get to be a consistent presence in the world of Internet marketing by not showing up, and that's exactly what Ravi's done, year after year since the late 1990s. He's one of the most well-respected online entrepreneurs you could hope to connect with, and his advice in the Podcast Promotion Report won't let you down.I've been reviewing books on Amazon since the early 2000s; I'm a stickler for detail and I'm hard to impress. This books is festooned with detail and it's one of the best reads you'll find on podcasting anywhere—online or off.If you're in any way involved with the world of podcasting, or if you plan on getting involved, the money you spend on this book will pay you back a hundred fold. A genuine winner.
This is a review of Ravi Jayagopal's 56-page e-book, "How to Promote Your Podcast, Reach New Listeners, Build Your Audience and Find Your1000 True Fans." In the pursuit of full disclosure, I declare that Ravi offered me a free copy of version 1.2 of his e-book, dated January 10, 2018, on the condition that I write a review within one week of receiving it. Why would I do this if the book is available for only $0.99 on Amazon? Well, you will know the reason if you possess an average level of astuteness and you read the book. Another cogent question is, why would Ravi want me to do a review. He does not know me or my areas of expertise if any exist. I suggest that he may find value in just increasing the number of reviews that the book gets. Maybe that raises its SEO rating.Apparently, the book is a work in progress. I say this because version 1.0 came out on December 6, 2017, to be followed by version 1.1 dated December 12, 2017. That's a pretty fast turnaround for three editions. Is Ravi correcting errata or is there something more substantive to the process. I don't know. In any case, the reason I took Ravi up on his offer was because I am interested in getting involved in podcasting. I figured that in doing my due diligence before entering that world, this might be a good book to read.I have not listened to it yet, but Ravi has a podcast at SubscribeMe.fm, where he no doubt plugs his other products. He is a co-founder and co-developer of DigitalAccessPass.com, a membership plug-in and marketing automation platform for WordPress. He is also the creator of CoolCastPlayer.com. In addition, he runs a site called PodcastingConfessions.com and provides online courses at SubscribeMe.fm/book.Ravi says that the one biggest issue with podcasting right now is trying to figure out how to determine return on investment (ROI). He attributes this problem to the fact that with a podcast, there is no way to, help you track, measure, improve, and optimize podcast content and marketing because there are no analytics available as they would be for a regular website. On the other hand, he says that there are things you can do to help work around that challenge."Irresistible Bonus," "Call to Action Deafness," "Gamification," and "Pattern Interrupt," were completely new terms for me. But Ravi defines these very well and shows how to use the psychological principles involved to develop a formula for success. For me, gamification hit my hot button. Bottom line, I can't report any success yet because I haven't tried these things, but there seems to be great logical coherence to his approach. That characteristic, by itself, turns me on, so I can hardly wait to try it out.Of course, no matter how well-thought-out and applied, no formula can work if program content is a dud. Much depends on what your expectations are. Some content is just not going to get off the ground because nobody's interested in it. Well, maybe some people are interested, but not enough to make any difference to you in the long run. That's the problem with a narrow niche. On the other hand, if you are going to do a podcast just out of love and personal satisfaction, then probably the size of the niche doesn't matter. For somebody who measures success in terms of the level of monetization, though, the size of the niche becomes very important.Somewhat iconoclastically, Ravi says that, "maybe there is something to be said about consistency, rhythm of publishing, and getting your audience used to — and looking forward to seeing your episodes appear in their favorite podcast will great regularity on the same day, at about the same time" — "way too many broadcasters worry too much about frequency of their published episodes." Further, "… when you are trying to create your remarkable show, quality beats quantity any day. And "epic" beats "good" or even "great" all day, every day. Some of the biggest podcasts do not have a set schedule. … Yet [some of] these shows dominate the charts on Apple podcasts and other podcast directories."Ravi goes on to say that "the big lesson [to learn] … is Epic Episodes. More Marketing." If this is so, this will mean, among other things, monetary outlay for ads promoting your podcast. Ouch. "But if you treat your show like a business, then you know that you have to invest now so you can reap the benefits later." Essentially, the decision you have to make is whether you are a "Hobbyist" or an "Entrepreneur." Without letting the cat out of the bag, at the top of page 27 of the book, Ravi provides a link that will take you to some tips that will help you pay for those ads. On page 35, Ravi provides eight precursors to success, two of which are, having a "Killer Lead Magnet," and acquiring a relationship with your "1000 True Fans."It would be inappropriate for me to provide a precis of the book, so suffice it to say, there is a ton of information available in this e-book, valuable information, including many links available that will provide access to additional information. Considering the fact that I am a tyro in this area, and cannot, therefore, speak as an expert, I am still going to recommend to you that if you cannot get this book for free, it is certainly worth paying the $0.99 for it. Why? Because Ravi is quite honest when he says, "Every single chapter may not necessarily match your goals and priorities, so take what you can, tweak it, and make it your own.". Who knows, perhaps if you follow his advice you will become the next breakthrough Podcasting Star.
In the "Podcast Promotion Report", Ravi Jayagopal keeps his promise and delivers both the "What To Do" and "How To Do it" of promoting your podcast and building your audience. Even more importantly, he delivers critical mindset shifts around podcasting, ruthlessly busting the many myths that have taken root about where limited resources of time, money and effort should be applied.You will gain an education. It's not just that you get clear-eyed, and well reasoned arguments why you shouldn't go about things the way "they" (the ever present "they") recommend, you also get a subtle education on business, marketing and entrepreneurship from an accomplished, in-the-trenches, entrepreneur.I highly recommend this book.Full disclosure, I have no personal connection to the author, but I obtained free access to a copy of this report for review.
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